Cultural Sustainability and Craft: A Design Intervention Project on Pattu Textiles

Abstract

Background: Craft and sustainability are two closely linked concepts. Craft represents a way of life that has been passed down through generations and is deeply embedded in the cultural identity and values of a region. It can serve as a powerful means of promoting cultural sustainability. By preserving traditional crafts and techniques, one helps to ensure that cultural heritage is transmitted to future generations.

Purpose: With the understanding that crafts must be sustained for future generations, a research methodology was developed that integrates two ancient Indian skills: Pattu weaving and natural dyeing. The study also uncovered key factors contributing to the decline in
sales of Pattu textiles, including a shrinking market, low sales, and a lack of innovation in design and product development.

Methods: A research plan was devised to gather information about the craft and its craftsmen. An interview schedule and participatory observation techniques were included to obtain authentic data on the artisans’ profiles, demographic details, and the history and evolution of the Pattu weaving cluster. Additionally, questions were posed regarding the weaving process, motifs, colors, and the raw materials used in Pattu weaving.

Results: Design solutions were suggested through product diversification and design extensions of the existing product line to enhance variety. A collection of contemporary Pattu-woven cushions and curtains was designed and developed.

Conclusions: The study focused on expanding the market for Pattu textiles by strategically targeting urban consumers. The goal was to introduce modern designs and natural dyes that are appealing and which tend to differ from traditional designs.

Keywords: Pattu textiles, Weaving, Natural dyes, Crafts Sustainability, Intervention